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e-Marketing


We are now accepting submissions for content on the topic of e-Marketing. If you are a Marketing Professional, SEO/Web Analytics or Web Content specialist with experience creating successful marketing campaigns and would like to share your knowledge with close to 3000 professional women, please contact us at: http://www.dcwebwomen.org/contact/.

Thank you!

Thursday
Jan082009

ComScore: Online video viewing jumps 34% and a new video trend rises

DateThursday, January 8, 2009 at 01:07AM

Americans View 34 Percent More Online Videos in November 2008 Compared to Year Ago

Our digital marketing ComScore friends in Reston, Virginia have unveiled findings that underscore the mainstreaming of online video as a potentially powerful marketing tool. They are reporting that individual viewings of online videos in the U.S. totaled 12.7 billion during November, a 34% increase over the same month in 2007. Other findings include:

Click to read more ...

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Thursday
Dec182008

Are you absolutely terrified of search marketing? If you say yes, apparently you are not alone…

DateThursday, December 18, 2008 at 02:32PM

According to a survey by Microsoft Advertising, though small businesses invest heavily in building an online presence, 59% of small biz with websites don't currently use paid search marketing. And of those, 90% never even attempted it.

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Friday
Dec052008

Facebookers beware of the malware

DateFriday, December 5, 2008 at 10:05AM

Washington Post's TechCrunch blog reports Koobface virus still making its rounds on Facebook

Robin Wauters reports on TechCrunch: "Yesterday, reports started circulating about a virulent piece of worm spreading through Facebook. The malicious code isn't exactly new (it started surfacing in August), but has now been altered to strike social networking websites only and is currently making the rounds on Facebook pretty quickly, it seems. The virus can spread fast because they travel through messages which appear to come from your friends."

Click here to learn more about this virus and how to avoid it...

Authordcwebwomen | Comment1 Comment |
Thursday
Nov132008

New local blog provides insight to web publishing, new media

DateThursday, November 13, 2008 at 11:32AM

There are countless of blogs in cyberspace dedicated to digital marketing and web 2.0 but it's always great to see a local company in our Washington metro area launch their own blog about such topics. And here is a quick example of how social media marketing can work, as well so pay attention, folks.

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Wednesday
Nov122008

LinkedIn discussion on the DCWW list spurs lots of ideas on how to market yourself via this professional online network

DateWednesday, November 12, 2008 at 09:58AM

DC Web Women share how to market yourself on social network LinkedInA question was posted on LinkedIn today asking how to anyone uses LinkedIn to effectively market themselves. The inquiry also asked for recommendations to use the product better. What a great question to ask DCWW! The whole social media topic is of high interest to many on the list as well as in new media circles. Just about everyone wants to know how to use these tools for the betterment of marketing their business. LinkedIn is a perfect social network for professionals because the very root of LI is, in fact, for networking professionals.

Now, I could write about this subject all day long because there is just that much one could say about using social networks, in general, to market themselves. But to keep things simple, here is a highlight of what other DCWW'ers had to say about marketing yourself on LinkedIn (and about LinkedIn in general):

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