e-Marketing

ComScore: Online video viewing jumps 34% and a new video trend rises

2009-01-08T06:07:12Z

Americans View 34 Percent More Online Videos in November 2008 Compared to Year Ago

Our digital marketing ComScore friends in Reston, Virginia have unveiled findings that underscore the mainstreaming of online video as a potentially powerful marketing tool. They are reporting that individual viewings of online videos in the U.S. totaled 12.7 billion during November, a 34% increase over the same month in 2007. Other findings include:

Are you absolutely terrified of search marketing? If you say yes, apparently you are not alone…

2008-12-18T19:32:36Z

According to a survey by Microsoft Advertising, though small businesses invest heavily in building an online presence, 59% of small biz with websites don't currently use paid search marketing. And of those, 90% never even attempted it.

Facebookers beware of the malware

2008-12-05T15:05:36Z

Washington Post's TechCrunch blog reports Koobface virus still making its rounds on Facebook

Robin Wauters reports on TechCrunch: "Yesterday, reports started circulating about a virulent piece of worm spreading through Facebook. The malicious code isn't exactly new (it started surfacing in August), but has now been altered to strike social networking websites only and is currently making the rounds on Facebook pretty quickly, it seems. The virus can spread fast because they travel through messages which appear to come from your friends."

Click here to learn more about this virus and how to avoid it...

New local blog provides insight to web publishing, new media

2008-11-13T16:32:46Z

There are countless of blogs in cyberspace dedicated to digital marketing and web 2.0 but it's always great to see a local company in our Washington metro area launch their own blog about such topics. And here is a quick example of how social media marketing can work, as well so pay attention, folks.

LinkedIn discussion on the DCWW list spurs lots of ideas on how to market yourself via this professional online network

2008-11-12T14:58:00Z

A question was posted on LinkedIn today asking how to anyone uses LinkedIn to effectively market themselves. The inquiry also asked for recommendations to use the product better. What a great question to ask DCWW! The whole social media topic is of high interest to many on the list as well as in new media circles. Just about everyone wants to know how to use these tools for the betterment of marketing their business. LinkedIn is a perfect social network for professionals because the very root of LI is, in fact, for networking professionals.

Now, I could write about this subject all day long because there is just that much one could say about using social networks, in general, to market themselves. But to keep things simple, here is a highlight of what other DCWW'ers had to say about marketing yourself on LinkedIn (and about LinkedIn in general):

Good news: A boss sent an attendee to our Social Media Primer workshop this week

2008-11-07T14:29:02Z

As some of you may or may not be aware, DCWW'ers Jill Foster, Beth Bates and I are just coming off of our Social Media Primer workshop this week. I will blog about the details of the workshop and how fabulous the audience was on my own blog soon enough but here, I just wanted to share a small blip about one of the attendees which made me very, very happy. One attendee introduced herself as someone who worked for an organization where they are trying to figure out the whole socia media thing and that her boss, the president of the company to be specific, saw our Social Media Primer workshop being advertised and insisted that she attend.

Wow. I don't hear that too often, I must say. Most of the time, in fact, what I hear is mainly just the opposite: "I'm ready to expand our marketing and organization's communications efforts in the social media space but management won't let me; they say it's a waste of time, no ROI and, therefore, not worth the effort."

New media marketing: The rapid rise of the Chief Digital Officer

2008-10-29T03:30:05Z

Chief Marketing Officers risk fading into the sunset

For all intents and purposes, the highest marketing position in any organization has traditionally been the role of Chief Marketing Officer (CMO). A CMO typically oversees any and every aspect of marketing operations, programs and campaigns company-wide and typically reports directly to the CEO. A compilation of various Careerbuilder.com job search results for "Chief Marketing Officer" showcase some of the most salient CMO responsibilities, which include but are *not* limited to:

ClickZ: social media properties are searched for more often than sex

2008-10-08T19:19:22Z

Well it's happened: the term "social media" is more sought after than "sex." Wow. That's what ClickZ is reporting today anyways. ClickZ author Dave Evans writes: "social media properties are searched for more often than sex. Even individually, social networking site Facebook recently surpassed "sex" as a top search term in Google ("YouTube" is still number one)."

So what the blazes is going on here? It's a bit hard to imagine millions of internet users finding more pleasure (pardon the pun) seeking out social media destinations and social networking spots rather than sex online. I found this to a fun read but in the end, all indications point to one undeniable fact: social media is pervasive, mainstream and here to stay. Evans agrees, reporting that this "represents an important milestone for marketers and businesses in general, since it positively establishes that social media is now well on its way to mainstream adoption and use."

E-marketing is the new it

2008-10-06T03:00:31Z

Time and time again, for the last two months straight, the message for e-marketers is consistent and beyond crystal clear: the economic climate is shrinking advertising and marketing budgets; marketing money shifts towards digital.

Marketing Vox reports that two-thirds (65 percent) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon, writes MarketingCharts.

An increase in digital marketing monies, efforts and focus also means a decrease in traditional marketing spend. In fact, the same survey cites a 59% decrease in traditional marketing programs like print and/or outdoor advertisements, direct mailings and telemarketing.