What: DC Web Women, in collaboration with EEI Communications, presents a thought-provoking program on a topic important to all communicators: “The New Rules of Creating Valuable Content for Today’s Readers” (see details below). We’ll explore the influence of the Internet on publishing—and touch on the difficult challenges of exploiting electronic media to serve information seekers while honoring traditional messaging mandates that are still relevant.

Where: EEI Communications, 66 Canal Center Plaza, Suite 200, Alexandria, VA 22314

When: Thurs., Oct. 25, 2007

Time: Light picnic supper from 6 to 6:30; program from 6:30 to 8:30 p.m. Speakers will stay until 9 p.m. for Q&A.

Cost: $10 (pay at the door)

We must know you’re coming. RSVP by Oct. 19 to Mary Fumento at info@dcwebwomen.org

Program details: Note that if copies of The Elements of Internet Style have been shipped, they will be available to buy on site. If they’re still on press, all attendees will be given a voucher for making a discounted purchase later, and a drawing will be held for 3 free copies of the book.

Moderator: Linda Jorgensen, manager of EEI Press, whose new book, The Elements of  Internet Style (copublished with Allworth Press in New York) is forthcoming this fall. She also teaches a class: “Style Summit: Editorial Evolution in the Internet Age.

Speakers: These accomplished panelists, all contributors to Elements, will offer insights from their chapters:

• Merry Bruns, a popular Web trainer and consultant and owner of ScienceSites Communications—“Web Style: Taking Printed Content to the Web”
• Jessica deGraffenreid, a media specialist and communications director for Chi Omega, the world’s largest fraternal organization—“Millennials: What Tomorrow’s Audience and Workers Prefer”
• Mary Fumento, a librarian and Web developer specializing in electronic document management and founder of Webcaplib.org—“The Future of the Book and of E-Books”
• Taylor Walsh, LifePages.net publisher and innovative social networking consultant—“Web 2.0 and Reader-Contributed Content”

Transit: From the GW Parkway, when it become N. Washington St., tack in to the intersectionof Fairfax and N. Montgomery Streets. EEI’s front door faces the water at the very end of Montgomery St. Free nearby on-street parking.

From Braddock Rd Metro, it’s a cheap 5-minute cab ride or a 20-minute walk. Ride-sharing back to Metro at the end of the evening can be arranged.