DCWW Monthly Meeting

TOPIC: Using Survey Tools

Tuesday, February 22, 2005
6:30 - 8:30 pm

PROGRAM: Make Better Web Decisions Using Online Surveys

Web analytics only tell you WHAT website visitors do after they leave your website. Wouldn't it be nice to know WHY website visitors take the actions they do?

Janet Driscoll Miller, Director of Internet Marketing at WebSurveyor Corporation, presents an overview to online surveys and how webmasters and online marketers can use surveys to make better decisions about their websites and online marketing activities.

Learn how surveys can help you:

• determine what aspects of your PPC or online advertisement mix needs to change to convert more visitors
• drive traffic to specific areas of your website, such as registration
• determine why people abandon their shopping carts and how to fix the problem
• create online forms that give you more feedback than a traditional form

Come prepared with your questions!

This event is open only to DCWW members and their guests and is free of charge.

Notes:
This is a 'bring your own brown bag dinner or snack". Free beverages will be provided by Websurveyor.

Please register online at: http://websurveyor.net/wsb.dll/20030/dcwwregistration.htm

LOCATION:
WebSurveyor Corporation
505 Huntmar Park Drive, Suite 225
Herndon, VA 20170
Phone: 703.481.9326

DIRECTIONS: http://www.websurveyor.com/websurveyor-directions.asp

Note - this location is not metro accessible.

QUESTIONS: E-mail Linda Davies

• Have a question, know a great speaker for a meeting, or know of a fabulous space for us to use? Contact meetings@dcwebwomen.org!